PB Events is a boutique sports event management company committed to developing high quality, well organised, safe and enjoyable mass participation events, at an affordable prices, in and around the Geelong region as well as Melbournes Western Suburbs.

Quality Events – The number one priority of PB Events is to provide maticulously organised events that allow participants to enjoy the fun and friendly atmosphere, being assured that the event will be seamless and safe.

Great Value for money - Our emphasis is on providing the highest quality events at a price that is affordable to as many people as possible. Therefore, enabling us to reach one of our goals of reducing the number of people using the excuse of “its too expensive, I can’t afford it” Although our event are consistently well below the average entry fee for similar event, we do not skimp on the quality of the experience participant receive on race day.

Giving back to the community – All PB Events use local community groups and sporting organisations to supply the majority of the event staff. In turn we give generous donations to these groups to help them continue to survive.

At PB Events we use local businesses for all services relating our events (where local based businesses are available).

Providing a personal experience – being a small event management company gives participants the opportunity to easily make contact with the Race director/owner (Justin) at any time, giving our events a more personal feel.

Who is behind PB Events – Justin Higgins is the founder and owner of PB Events. Justin has over 20 years experience as a Health and Physical Education teacher and a life long love of all sports. Having organised many school sporting events Justin transferred his knowledge out of the school environment in 2011 and organised the Lara Fun Run. Loving every minute of the entire process, PB Events was born.

The Future of PB Events  - Our aim is to slowly increase the number and variety of events we offer, without compromising on the quality of the service we provide to both participants and other interested parties. If you have any ideas on events you would like to see or possible great courses, please do not hesitate to contact us


Organising sporting events such as fun runs can seem like a great way to raise money and awareness of your organisation. However, without the knowledge and experience required, they can easily result in financial loss to your organisation. Not to mention the huge amount of time that goes into these events.

PB Events can provide Event Management services for any event you would like to hold or currently organise. With our knowledge, experience, contacts and advice we can ensure your event is a success.

Feel free to make contact with Justin through the contact us page of this website if you would like to learn more of the services we can provide.